We partner with businesses to help solidify goals, build toward their vision, and simply ensure their ducks are in a row.
Get in touch.
What We Do.
As a fractional COO, we help the vision become reality by supporting growing businesses to make informed decisions, design scalable processes, and develop high-performing cultures.
Many businesses have the capability of scaling, but miss the details on how to truly capture all of their potential. An operations position, like a COO, helps fine-tune the mechanism, that is your business, so it can reach its true capacity. We provide the value of creative solutions, extensive knowledge, and a wide range of experiences that would otherwise be out of reach for some businesses.
Using a fraction executive allows you to invest in what you should: your products and selling them. A fractional COO gives the benefits of having a high-level executive fine-tuning your organizational excellence while working with you toward your goals without incurring the cost of having one on full-time staff.
Preparation
A well-designed process or well-developed data model adapts as demand grows. We help guide the framework to prepare for growth. This could include structuring customer data in a company’s CRM or streamlining the sales process for faster and cost-effective customer acquisition. Preparation and streamlining is not reserved for extreme growth companies, it is necessary for any company wanting to maintain a level of profitability or take the next step in their development.
Growth
We work with business owners to dream big and create a roadmap to make those dreams come true. Growth can be allusive, but we work with owners to set key achievable milestones to meet business goals. We then partner with leadership to help the company as a whole operate smoothly as they work toward their vision.
Efficiency
We help you become the most efficient business you can. Technology is changing how businesses accomplish the day-to-day, but technology needs to be used in a meaningful way to make the impact it should. We work with leaders and team members to understand how your business can go from point A to B in an efficient and profitable manner.
Clarity
We want to understand your business, your team, and your customers. We work with your leadership team to create a foundation for data-driven decision making. These include developing Objectives and Key Results (OKRs) for cross-departmental functions, Key Performance Indicators (KPIs) for individual teams, and key marketing and financial metrics to provide clarity on overall business function.
IT & Software Implementation • Marketing Assistance • Process Efficiency & Improvement • Data Analysis • Business Strategy • Communication & Leadership • Managerial Accounting • Limited HR
About Us.
Caleb Sowers is the founder of Mallard Alley with experience in project management, digital marketing, operations, customer service, and business leadership and development. Working in multiple industries, his broad experience provides unique insights for leading and growing companies in an effective and intelligent manner.
Caleb is passionate about taking ideas and making them a reality. Whether that is organizing or redesigning an inefficient process or taking a new business idea from thought to reality, Caleb can help business leaders through the step by step process of getting their ideas off the ground and growing into thriving businesses.
His curiosity and desire for learning helped him found the most cost efficient department for a financial technology start-up. He oversaw the relationship and onboarding of large, regional clients. He quickly learned a new industry and grew profitability for an established local company within a year. And his understanding of marketing and data management helped create a 350% ROI on the marketing budget for a regional contractor.
Phone
(864) 320-0139
caleb@mallardalley.com
More on Caleb.
He’s ready to start the conversation on how he can partner with you to help your business reach your vision for it.